From the Editor: An Opportunity for
More Relevance from Broadening
Behavioral Research in Marketing
Editorial article
Klaus Wertenbroch, INSEAD, France
Suggested Citation
Klaus Wertenbroch (2015), "From the Editor: An Opportunity for
More Relevance from Broadening
Behavioral Research in Marketing", Journal of Marketing Behavior: Vol. 1: No. 1, pp 1-7. http://dx.doi.org/10.1561/107.00000006