From the Editor: Manipulation and Marketing: The Elephant in the Room?
Klaus Wertenbroch, INSEAD, France, klaus.wertenbroch@insead.edu
Suggested Citation
Klaus Wertenbroch (2016), "From the Editor: Manipulation and Marketing: The Elephant in the Room?", Journal of Marketing Behavior: Vol. 1: No. 3-4, pp 209-212. http://dx.doi.org/10.1561/107.00000024