Foundations and Trends® in Marketing

Editor-in-chief

Jehoshua Eliashberg
University of Pennsylvania
 
Print ISSN: 1555-0753
Online ISSN: 1555-0761
 
Publisher
Zac Rolnik

MKT

Indexed in: Cabell's International, EconLit/JEL, Electronic Journals Library, Emerging Sources Citation Index (ESCI), Google Scholar, INSPEC, PubGet, RePEc/IDEAS, SCOPUS, Ulrich's, Zentralblatt Math

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2023 Journal Impact Factor (Clarivate) 0.5
2023 Journal Citation Indicator (Clarivate) 0.13

Volume 19

Volume 19, Issue 1

Understanding Scarcity: From Marketing to Policy, Management, and Beyond

 
Christopher Cannon | Caroline Roux | Kelly Goldsmith

Volume 18

Volume 18, Issue 3-4

Methods for Causal Inference in Marketing

 
Zezhen (Dawn) He | Vithala R. Rao
Volume 18, Issue 2

Aesthetics in Marketing

 
Henrik Hagtvedt
Volume 18, Issue 1

Artificial Intelligence in Marketing and Consumer Behavior Research

 
TaeWoo Kim | Umair Usman | Aaron Garvey | Adam Duhachek

Volume 17

Volume 17, Issue 4

Leveraging Online Search Data as a Source of Marketing Insights

 
Rex Yuxing Du | Tsung-Yiou Hsieh
Volume 17, Issue 3

The Rise of Mobile Marketing: A Decade of Research in Review

 
Zeynep Aydin-Gokgoz | M. Berk Ataman | Gerrit van Bruggen
Volume 17, Issue 2

Marketing and Firm Value

 
Shuba Srinivasan | Dominique M. Hanssens
Volume 17, Issue 1

Adoption of Innovations: Comparing the Imitation and the Threshold Models

 
Amir Heiman | Bruce P. McWilliams | David Zilberman

Volume 16

Volume 16, Issue 4

Audio and Visual Analytics in Marketing and Artificial Empathy

 
Shasha Lu | Hye-Jin Kim | Yinghui Zhou | Li Xiao | Min Ding
Volume 16, Issue 3

Language Research in Marketing

 
Ann Kronrod
Volume 16, Issue 1-2

Reflections of Eminent Marketing Scholars

 
Dawn Iacobucci

Volume 15

Volume 15, Issue 4

Social Media Analytics and Its Applications in Marketing

 
Sangkil Moon | Dawn Iacobucci
Volume 15, Issue 3

Privacy and Consumer Empowerment in Online Advertising

 
W. Jason Choi | Kinshuk Jerath
Volume 15, Issue 2

Studying Healthcare from a Marketing Perspective

 
Dawn Iacobucci | Deidre Popovich
Volume 15, Issue 1

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

 
Alvin J. Silk | Ernst R. Berndt

Volume 14

Volume 14, Issue 4

Brands: An Integrated Marketing, Finance, and Societal Perspective

 
Bobby J. Calder
Volume 14, Issue 3

Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments

 
Vinicius Andrade Brei
Volume 14, Issue 2

Crowdfunding Platforms: Ecosystem and Evolution

 
Yee Heng Tan | Srinivas K. Reddy
Volume 14, Issue 1

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

 
Doug J. Chung | Byungyeon Kim | Niladri B. Syam

Volume 13

Volume 13, Issue 2–4

A Chronology of Health Care Marketing Research

 
Dawn Iacobucci
Volume 13, Issue 1

Structural Models of the Prescription Drug Market

 
Andrew T. Ching | Manuel Hermosilla | Qiang Liu

Volume 12

Volume 12, Issue 4

Measurement in Marketing

 
Hans Baumgartner | Bert Weijters
Volume 12, Issue 3

The Impact of Risk Communication on Consumption and Consumer Well-Being

 
Ingrid M. Martin | David W. Stewart
Volume 12, Issue 2

Consumer Culture Theory: Development, Critique, Application and Prospects

 
Eric Arnould | Melea Press | Emma Salminen | Jack S. Tillotson
Volume 12, Issue 1

Multichannel Retailing: A Review and Research Agenda

 
Huan Liu | Lara Lobschat | Peter C. Verhoef

Volume 11

Volume 11, Issue 4

Modeling Dynamic Relations Among Marketing and Performance Metrics

 
Koen H. Pauwels
Volume 11, Issue 3

Sales Force Compensation: Trends and Research Opportunities

 
Dominique Rouziès | Vincent Onyemah
Volume 11, Issue 2

From Doubt to Functionality: An Imagery Story

 
Rashmi Adaval
Volume 11, Issue 1

Consumer Informational Privacy: Current Knowledge and Research Directions

 
Frank T. Beke | Felix Eggers | Peter C. Verhoef

Volume 10

Volume 10, Issue 4

Entertainment Marketing

 
Natasha Zhang Foutz
Volume 10, Issue 3

The Cultural Meaning of Brands

 
Carlos J. Torelli | Maria A. Rodas | Jennifer L. Stoner
Volume 10, Issue 2

Ethnography for Marketing and Consumer Research

 
Alladi Venkatesh | David Crockett | Samantha Cross | Steven Chen
Volume 10, Issue 1

The Information-Economics Perspective on Brand Equity

 
Tülin Erdem | Joffre Swait

Volume 9

Volume 9, Issue 4

Experimental Economics in Marketing

 
Ernan Haruvy
Volume 9, Issue 3

Marketing Dynamics: A Primer on Estimation and Control

 
Prasad A. Naik
Volume 9, Issue 2

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

 
Dawn Iacobucci | Deidre L. Popovich | Georgios A. Bakamitsos | Steven S. Posavac | Frank R. Kardes
Volume 9, Issue 1

Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between

 
A. V. Muthukrishnan

Volume 8

Volume 8, Issue 3–4

Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives

 
David Midgley
Volume 8, Issue 2

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

 
Leonard Lee
Volume 8, Issue 1

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

 
Sheryl E. Kimes | Jochen Wirtz

Volume 7

Volume 7, Issue 4

Consumer Financial Behavior

 
W. Fred van Raaij
Volume 7, Issue 3

Consumers' Purchase Intentions and their Behavior

 
Vicki Morwitz
Volume 7, Issue 2

Culture and Consumer Behavior

 
Chi-yue Chiu | Letty Y.-Y. Kwan | Dongmei Li | Luluo Peng | Siqing Peng
Volume 7, Issue 1

The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

 
Raj Sethuraman | Jagmohan Raju

Volume 6

Volume 6, Issue 3–4

Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance

 
Kersti Krug | Charles B. Weinberg
Volume 6, Issue 2

Conflict Policy and Advertising Agency–Client Relations: The Problem of Competing Clients Sharing a Common Agency

 
Alvin J. Silk
Volume 6, Issue 1

Product Assortment and Consumer Choice: An Interdisciplinary Review

 
Alexander Chernev

Volume 5

Volume 5, Issue 4

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

 
Tammo H. A. Bijmolt | Matilda Dorotic | Peter C. Verhoef
Volume 5, Issue 3

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

 
Pierre Chandon | Brian Wansink
Volume 5, Issue 2

Experience Marketing: Concepts, Frameworks and Consumer Insights

 
Bernd Schmitt
Volume 5, Issue 1

Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?

 
Guillermo Armelini | Julian Villanueva

Volume 4

Volume 4, Issue 4

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

 
Gerrit H. van Bruggen | Berend Wierenga
Volume 4, Issue 3

Market Response and Marketing Mix Models: Trends and Research Opportunities

 
Douglas Bowman | Hubert Gatignon
Volume 4, Issue 2

Marketing and Innovation Management: An Integrated Perspective

 
Elie Ofek | Olivier Toubia
Volume 4, Issue 1

Internet Auctions

 
Ernan Haruvy | Peter T. L. Popkowski Leszczyc

Volume 3

Volume 3, Issue 4

Promotion Dynamics

 
Scott A. Neslin | Harald J. van Heerde
Volume 3, Issue 3

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

 
Priya Raghubir | Tyzoon T. Tyebjee | Ying-Ching Lin
Volume 3, Issue 2

Sponsored Search Auctions: Research Opportunities in Marketing

 
Song Yao | Carl F. Mela
Volume 3, Issue 1

Consumer Search Behavior and Its Effect on Markets

 
Brian T. Ratchford

Volume 2

Volume 2, Issue 3–4

Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes

 
Morris B. Holbrook
Volume 2, Issue 2

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

 
Sandeep R. Chandukala | Jaehwan Kim | Thomas Otter | Peter E. Rossi | Greg M. Allenby
Volume 2, Issue 1

Customer Lifetime Value — The Path to Profitability

 
V. Kumar

Volume 1

Volume 1, Issue 4

Eye Tracking for Visual Marketing

 
Michel Wedel | Rik Pieters
Volume 1, Issue 3

Brand Attachment: Constructs, Consequences, and Causes

 
C. Whan Park | Deborah J. MacInnis | Joseph Priester
Volume 1, Issue 2

Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume

 
Deborah J. MacInnis | Hae Eun Chun
Volume 1, Issue 1

Customer Equity: Measurement, Management and Research Opportunities

 
Julian Villanueva | Dominique M. Hanssens