Author Instructions

Author Instructions

Editorial Policy

The Journal of Marketing Behavior (JMB) aims to turn around the first decision to authors within 90 days and targets no more than two rounds of reviews. In general, authors can expect that their submissions will be reviewed by two reviewers and an Associate Editor.

JMB will require full transparency about data collection and analyses. Beyond original empirical research, JMB also targets several other types of articles, including reviews, replications, and research notes. First, JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena. Second, the current debate about research ethics and practices, especially in the social sciences and consumer research, laments the lack of replications of original work. Yet, leading academic journals have been reluctant to publish replications. Thus, JMB will consider publication of replications of controversial previous findings or of systematic (based on sound methodology) failures to replicate accepted findings. These replications will ultimately contribute greatly to advancing scientific knowledge and thus deserve consideration as legitimate contributions to behavioral science, just as they do in the physical and life sciences. Third, JMB invites shorter articles that reliably identify new marketplace behaviors that are not yet theoretically grounded. That is because scientific progress requires a feedback loop between discovery and theory development.

Submission Instructions


If you want to submit an article, please send your submission by e-mail to or fill out the form (do not forget to select the correct journal in the dropdown menu). The review process for the journal is designed to provide authors with timely decisions. All submissions will be reviewed both by the editors and by external reviewers. The review process will be double-blind with both the referees and the authors remaining anonymous. The journal accepts only electronic submissions. Please submit your manuscript as a PDF file.

Note: If you are submitting a paper for a Special Issue, please make sure to add "Special Issue:" in the subject of your e-mail or in the title field of the form.

The Author(s) declares that the manuscript has not been previously published, that it is not under consideration for publication elsewhere, and that its publication is approved by all co-authors, if any, and any other authorities at the corporation/institute/university where the work was done. Further, if accepted, the work will not be published elsewhere in similar form.

Replication Corner

If you want to submit a replication note, please send your note by e-mail to or fill out the form. Please make sure to add "Replication Note:" in the subject of your e-mail or in the title field of the form. If you submit via the form, you will be contacted about submitting your data files separately. Click here for information about the JMB's Replication Corner

General Instructions for Accepted Manuscripts


Please provide an abstract of not more than 150 words. The abstract will appear in various online and printed abstract journals.

Title Page

Include the title of the article, author(s) name(s), and affiliation(s). Acknowledgements should also be on this page and should be the first footnote of the article. Authors are expected to reveal the source of any financial or research support received in connection with the preparation of their article.

Tables and Figures

Number figures and tables consecutively (Table 1, Table 2, etc.). Do not number them according to the section in which they appear. Please do not insert figures and tables in the text. Instead, in the space immediately after the paragraph in which the figure or table is first referenced, insert a text tag as follows:

[Table 1 here]

Reference Citations

Include the first name of each author when first mentioned, either in text or in footnotes. Each subsequent reference to an author should include only the last name, unless two or more authors have the same last name.

If you cite an article that is neither published nor accepted for publication, please make every effort to find an internet link to it, and include the web site address in the reference list, giving the full link. If you cite an unpublished article of which you are the author, you must make that article available on the web before the journal article is published.

Citations should take the place of footnotes whenever possible. Work them into the text smoothly. For material in quotation marks, include page number references. Try to avoid using e.g, cf, and "see also."

Example: Allan Gibbard (1973) and Mark Satterthwaite (1975) independently asked the question of what happens when the agents studied by Kenneth Arrow in Social Choice and Individual Values (1963) decided...others refocused attention on resource allocation (Kindleberger 1964a,b; Cornwall 1977).


Number footnotes in order, corresponding to numbers in the text, and place them at the bottom of the page (rather than as endnotes). Footnotes are not necessary for works cited; use citations instead as shown above.

Reference List

Verify references carefully; they must correspond to the citations in text. List alphabetically by author's last name and then by year. In references lists, only the first author's name is inverted. Please list all authors; avoid using et al. in lieu of authors' names. Include authors' first names unless the first names are not published.