The Concept of Entrepreneurial Orientation
By Vishal Gupta, School of Management, Binghamton University, State University of New York, USA, vgupta@binghamton.edu | Alka Gupta, School of Business and Economics, Lynchburg College, USA, gupta.A2@lynchburg.edu
Abstract
Entrepreneurial orientation (EO) — overall strategic posture toward entrepreneurship — is emerging as a predominant concept in management science. As knowledge in the area of EO has expanded, researchers have become interested in issues related to the evolution, potential contributions, and future trajectory of EO research. The purpose of this essay is to take stock of where EO scholarship has come so far, identify interesting gaps for the future, and encourage extending the knowledge frontier in this area. In order to do so, we acknowledge key developmental milestones in EO studies, attempt to make sense of the extant EO literature and highlight possible avenues for further work, and offer specific suggestions for exploring areas where EO research has not gone before. We hope our essay will show that EO research has made considerable strides over its life course as well as point to productive directions for the EO concept going forward.
The Concept of Entrepreneurial Orientation
The Concept of Entrepreneurial Orientation reviews where Entrepreneurial Orientation (EO) scholarship has come so far, identifies interesting gaps for the future, and encourages extending the knowledge frontier in this area. The authors acknowledge key developmental milestones in EO studies, attempt to make sense of the extant EO literature, highlight possible avenues for further work, and offer specific suggestions for exploring areas where EO research has not gone before. This monograph shows that EO research has made considerable strides over its life course as well as point to productive directions for the EO concept going forward.
