The great rationality debate in cognitive science (Tetlock and Mellers 2002) has largely been conducted with a narrow view of human rationality in mind. A minority voice in the debate has been theorists who take a broader view of rationality — one that does not accept current desires and goals is given and that takes a longer view of decisions throughout a person’s life. Schwartz’s target article is clearly in the tradition of those advocating a broader view of how we conceive rationality. It has many affinities with the meta-rationality that I have previously advocated for decision science.