Sunstein (2015) provides a thought-provoking perspective on manipulation,
a topic that should be of central interest to the field of marketing.
In trying to circumscribe the question, however, we feel his pain. The
problem lends itself to spirited intellectual debate, but we labor to
provide actionable policy recommendations due to difficulties arising
from complications of the philosophical and definitional kind. We encourage
others to try, armed with the considerations that emerge from
the present discussion.