Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum
Michael Dorn, University of Bern, Switzerland, Michael.Dorn@imu.unibe.ch
, Claude Messner, University of Bern, Switzerland, Michaela Wänke, University of Mannheim, Germany, michaela.waenke@uni-mannheim.de
Suggested Citation
Michael Dorn, Claude Messner and Michaela Wänke (2016), "Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum", Journal of Marketing Behavior: Vol. 1: No. 3-4, pp 363-384. http://dx.doi.org/10.1561/107.00000023-corr