Journal of Marketing Behavior > Vol 2 > Issue 1

Openness and Innovation Performance Revisited

Erik A. Mooi, University of Melbourne, Australia, erik.mooi@unimelb.edu.au Kenneth H. Wathne, University of Stavanger and BI Norwegian Business School, Norway, kenneth.h.wathne@uis.no Ujwal Kayande, Melbourne Business School, Australia, u.kayande@mbs.edu
 
Suggested Citation
Erik A. Mooi, Kenneth H. Wathne and Ujwal Kayande (2016), "Openness and Innovation Performance Revisited", Journal of Marketing Behavior: Vol. 2: No. 1, pp 69-76. http://dx.doi.org/10.1561/107.00000028

Publication Date: 19 Oct 2016
© 2016 E. A. Mooi, K. H. Wathne, and U. Kayande
 
Subjects
B2B marketing,  Product development,  Product innovation,  Services Marketing
 
Keywords
B2B marketingProduct developmentProduct innovationServices Marketing
 

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In this article:
Introduction 
Method 
Results 
Discussion 
Limitations and Issues for Further Research 
References 

Abstract

Firms increasingly source new ideas and knowledge from alliances with external partners. Laursen and Salter's (2006) seminal research shows that while such openness in innovation benefits firms, too much openness can have a negative effect on innovation performance. We provide a conceptual replication of this finding, relying on a unique longitudinal panel data set comprising three different innovation performance metrics: product and service innovations, process innovations, and marketing innovations.

DOI:10.1561/107.00000028