Journal of Marketing Behavior > Vol 4 > Issue 2-4

Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack

Paul Marx, University of Siegen, Germany, paul.marx@uni-siegen.de , Gunnar Mau, DHGS University of Health and Sports, Germany, Gunnar.Mau@dhgs-hochschule.de , Florentine Frentz, University of Siegen, Germany, florentine.frentz@uni-siegen.de , Hanna Schramm-Klein, University of Siegen, Germany, hsk@uni-siegen.de
 
Suggested Citation
Paul Marx, Gunnar Mau, Florentine Frentz and Hanna Schramm-Klein (2020), "Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack", Journal of Marketing Behavior: Vol. 4: No. 2-4, pp 203-211. http://dx.doi.org/10.1561/107.00000064

Publication Date: 21 Dec 2020
© 2020 P. Marx et al.
 
Subjects
Behavioral Decision Making,  Individual Decision Making
 

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In this article:
Introduction and Motivation for Replication 
Study Procedure, Method, and Data 
Analysis and Results 
Conclusions, Limitations, and Discussion 
References 

Abstract

In-store slack is the portion of the mental budget that is reserved for unplanned purchases. In this paper, the study of et al. (2010a,b) on the existence and exploitation of in-store slack is replicated and extended through the investigation of in-store slack in varying store formats and with regard to different product categories, confirming the existence of in-store slack and demonstrating its context-dependent size and utilization.

DOI:10.1561/107.00000064