Review of Behavioral Economics > Vol 6 > Issue 4

The effect of social conformity on interpersonal trust

Anna E. Shaleva, American University in Bulgaria, Bulgaria,
Suggested Citation
Anna E. Shaleva (2019), "The effect of social conformity on interpersonal trust", Review of Behavioral Economics: Vol. 6: No. 4, pp 387-400.

Publication Date: 29 Nov 2019
© 2019 A. E. Shaleva
JEL Codes: H8P50Z10


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In this article:
1. Introduction 
2. Empirical Analysis 
3. Conclusions 


Social conformity pervades in societies by affecting a wide variety of attitudes and opinions. In this paper, I study whether social conformity affects interpersonal trust attitudes. The empirical approach isolates a variable for common ethnic trust which is a characteristic of the ethnic social community. Under possible social pressure, individual trust attitudes are shaped by the community trust. In other words, social conformity accounts for a significant change in individual’s probability of trust. This effect is causal as evidenced by an IV estimation.