Industrial Technology Advances
James Bankoski, Google Inc., USA, jimbankoski@google.com , Matthew Frost, Google Inc., USA, Adrian Grange, Google Inc., USAThis is published under the terms of the Creative Commons Attribution licence.
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In this paper, we present the argument in favor of an open source, a royalty-free video codec that will keep pace with the evolution of video traffic. Additionally, we argue that the availability of a state-of-the-art, royalty-free codec levels the playing field, allowing small content owners, and application developers to compete with the larger companies that operate in this space.