Journal of Marketing Behavior > Vol 2 > Issue 2–3

Special Issue on Managerial Decision Making in Marketing

Guest Editors:
Berend Wierenga, Rotterdam School of Management, Erasmus University, The Netherlands, bwierenga@rsm.nl

Decision making is the core of marketing management. The nature and quality of marketing decision making are key success factors for the performance of a company. This is the reason to organize a Special Issue of the Journal of Marketing Behavior with its focus on the behavior of marketing decision makers. This Special Issue comprises six papers and an introduction. The first three are conceptual papers and the last three present empirical work. In the following, I briefly summarize the flavor of the different papers.

Published: 29 Dec 2016