MarkTech The Journal of Marketing and Technology is a new and innovative journal in the academic marketing field, both in terms of its editorial style and its content. Using a variety of formats, the journal focuses on rapid publication of research on various cutting-edge technologies that are affecting marketing. Current research activity and their applications in marketing are greatly influenced by technology. This includes everything from consumer behavior to marketing science and marketing strategy. Technologies as diverse as machine learning and AI, metaverse and AR/VR, social media, big data, crypto-marketing, and more would be featured and examined in marketing contexts in this journal.
MarkTech publishes early stream results in a research area that needs fast publication for future research articles on that topic to build on. The journal would use a variety of paper formats including, for example, (1) “big picture” conceptual papers; (2) papers for discussion (e.g., a paper with a provocative thesis accompanied by commentaries); (3) timely short empirical papers; (4) collaborative papers between an academic and a practitioner; as well as (5) more usual multi-studies experimental papers or modeling papers. The journal may also feature occasional Special Issues highlighting timely developments at the interface of marketing and technology.