The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions
Joel B. Cohen, University of Florida, USA, firstname.lastname@example.org
Eduardo B. Andrade, FGV/EBAPE, Brazil, email@example.com.
Joel B. Cohen and Eduardo B. Andrade (2018), "The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions", Journal of Marketing Behavior: Vol. 3: No. 2, pp 81-119. http://dx.doi.org/10.1561/107.00000046
Marketing scholars are devoting increasing attention to changing consequential and societally-relevant behaviors. However, the theories that have been relied upon for this purpose across the social and health sciences have come under increasing criticism, and there is a renewed attempt to build more comprehensive models out of a common core of constructs. Our accessibility, desirability, and feasibility (ADF) framework was developed to help policymakers and practitioners identify and design successful behavior change interventions. We demonstrate that the ADF framework is sufficiently comprehensive with the further advantage of being parsimonious and applicable to multiple domains.