Journal of Marketing Behavior
Indexed in: ABDC, Cabell's International, EconLit/JEL, Electronic Journals Library, Google Scholar, RePEc/IDEAS, Ulrich's
The journal has been published under the auspices of the European Marketing Academy (EMAC) and they have decided to separate themselves from the journal. We plan to continue the journal, but we are in the search for a new Editor-in-Chief and have suspended all new submissions until that time that we have a new Editor-in-Chief in place. You can join our alert list so you know when we start to editorial submission process again.
Volume 4, Issue 2-4
Vinod Venkatraman | Sangsuk Yoon
Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications
Volume 4, Issue 2-4
Philipp Scharfenberger | Jan R. Landwehr | Claire I. Tsai | Jenny L. Zimmermann | Andreas Herrmann | Ann L. McGill
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
Volume 4, Issue 2-4 Replication Note
Paul Marx | Gunnar Mau | Florentine Frentz | Hanna Schramm-Klein
Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack
Volume 4, Issue 2-4 Replication Note
Haipeng (Allan) Chen | Lisa E. Bolton | Sharon Ng | Dian Wang
Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing
Volume 4, Issue 2-4 Replication Note
Burak Tunca | Evrim Yanar
Women's Luxury Products as Signals to Other Women
Volume 4, Issue 2-4 Replication Note
Regina V. Frey Cordes | Meike Eilert | Denise Demisch | Tomás Bayón
Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data
Volume 4, Issue 1
Klaus Wertenbroch
From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
Volume 3, Issue 4
Robin L. Soster | Wendy Attaya Boland
Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting
Volume 3, Issue 4
Martin Eisend | Farid Tarrahi
Does Counterfeiting Benefit or Harm Original Products? A Meta-analytic Investigation
Volume 3, Issue 4 Replication Note
Heike M. Wolters | Karen Gedenk
Referral Programs and Customer Value: Insights from the Telecommunications Services Industry
Volume 3, Issue 4 Replication Note
Lisa Carola Holthoff | Carolin Scheiben
Conspicuous Consumption of Time: A Replication
Volume 3, Issue 3
Niels van de Ven | Irene Blanken | Marcel Zeelenberg
Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge
Volume 3, Issue 3 Replication Note
Taku Togawa | Hiroaki Ishii | Jaewoo Park | Rajat Roy
When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)
Volume 3, Issue 3 Replication Note
Melissa Cinelli | Allyn Cascio | Jennifer A. Locander
Are Conservatives Always Conservative? Political Ideology and Consumer Decision-Making
Volume 3, Issue 2
Joel B. Cohen | Eduardo B. Andrade
The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions
Volume 3, Issue 2
Ammara Mahmood | Nir Vulkan
Do Small Firms Pay to Stay? An Experimental Investigation
Volume 3, Issue 2 Replication Note
Haipeng (Allan) Chen | Haoying Sun
Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization
Volume 3, Issue 2 Replication Note
Sarah Köcher | Sören Köcher
Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance
Volume 3, Issue 1
Laura Marie Schons | Sabrina Scheidler | Jos Bartels
Tell Me How You Treat Your Employees
Volume 3, Issue 1
Anna O'Bryan | Joseph Price | Jason Riis
Using Default Options to Increase Healthy Add-Ons to a Meal
Volume 3, Issue 1 Replication Note
Nadav Goldschmied | Caiti McDaniel | Veronica Ramirez
Preference for the Underdog when Sampling Commercial Products: Assessment of the Effect and Limiting Conditions
Volume 3, Issue 1 Replication Note
Margurite Hook | Stacey Baxter | Alicia Kulczynski
Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study
Volume 3, Issue 1 Replication Note
Aminreza Shiri | Ahmet Ekici
Regret of Action or Regret of Inaction: Examining Divergent Regret Patterns for Experiential and Material Gifts
Volume 2, Issue 4
Michael Tsiros | Haipeng (Allan) Chen
Convexity Neglect in Consumer Decision Making
Volume 2, Issue 4 Replication Note
Aaron M. Garvey | Lisa E. Bolton
The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption
Volume 2, Issue 4 Replication Note
Falylath Babah Daouda | Paul T. M. Ingenbleek | Hans C. M. Van Trijp
Gender Effects on Loyalty: A Replication in an Emerging Market
Volume 2, Issue 4 Replication Note
Marko Sarstedt | Doreen Neubert | Kati Barth
The IKEA Effect. A Conceptual Replication
Volume 2, Issue 4 Replication Note
Markus Husemann-Kopetzky | Sören Köcher
Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Berend Wierenga
Managerial Decision Making in Marketing: Introduction to the Special Issue
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Robin M. Hogarth | Emre Soyer
Kind and Wicked Experience in Marketing Management
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Bart de Langhe
The Marketing Manager as an Intuitive Statistician
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Niek Althuizen | Berend Wierenga | Bo Chen
Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Nicole Hartnett | Rachel Kennedy | Byron Sharp | Luke Greenacre
Marketers' Intuitions about the Sales Effectiveness of Advertisements
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Koen Pauwels | Amit Joshi
Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing
Willem Verbeke | Richard P. Bagozzi | Wouter van den Berg | Loek Worm | Frank D. Belschak
Sales Presentation Anxiety, Cortisol Levels, Self-Reports, and Gene-Gene Interactions
Volume 2, Issue 1
Scott W. Davis | Kelly L. Haws | Joseph P. Redden
"Is This Food Healthy?": The Contextual Influence of Prior Foods on Healthiness Perceptions
Volume 2, Issue 1
Peter C. Verhoef | Jenny van Doorn
Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
Volume 2, Issue 1 Replication Note
Erik A. Mooi | Kenneth H. Wathne | Ujwal Kayande
Openness and Innovation Performance Revisited
Volume 1, Issue 3-4
Klaus Wertenbroch
From the Editor: Manipulation and Marketing: The Elephant in the Room?
Volume 1, Issue 3-4
Stijn M. J. van Osselaer
Manipulating System 2 and the Illusion of Caveat Emptor
Volume 1, Issue 3-4
Hubert Gatignon | Emmanuelle Le Nagard
Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein’s “Fifty Shades of Manipulation”
Volume 1, Issue 3-4
Anne Barnhill
I’d Like to Teach the World to Think: Commercial Advertising and Manipulation
Volume 1, Issue 3-4
Michael Dorn | Claude Messner | Michaela Wänke
Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum
Volume 1, Issue 3-4
Michael Dorn | Claude Messner | Michaela Wänke
Partitioning the Choice Task Makes Starbucks Coffee Taste Better
Volume 1, Issue 2
Editorial article
Klaus Wertenbroch
From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing
Volume 1, Issue 2
A. Peter McGraw | Julie L. Schiro | Philip M. Fernbach
Not a Problem: A Downside of Humorous Appeals
Volume 1, Issue 1
Editorial article
Klaus Wertenbroch
From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing
Volume 1, Issue 1
Itamar Simonson
Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
Volume 1, Issue 1
John G. Lynch
Mission Creep, Mission Impossible, or Mission of Honor? Consumer Behavior BDT Research in an Internet Age
Journal of Marketing Behavior