In response to Barney, Mackey, and Mackey (Barney, J. B., T. B. Mackey, and A. Mackey. 2023. "Why Has It Been So Hard to Define Competitive Advantage?" - Strategic Management Review), this essay clarifies my argument that 'competitive advantage' is problematic as a research concept in the field of strategic management. I propose that the strategy field should move beyond 'competitive advantage' to consider a value-based framework for assessing firm performance, incorporating returns to a holistic set of stakeholders.