Trust on the World Wide Web: A Survey
By Jennifer Golbeck, University of Maryland, USA, jgolbeck@umd.edu
Abstract
The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. In this review, we present a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: content, services, and people. Trust in the content on the Web, including webpages, websites, and Semantic Web data is addressed first. Then, we move on to look at services including peer-to-peer environments and Web services. This includes a discussion of Web policy frameworks for access control. People are the final group, where we look at the role of trust in web-based social networks and algorithms for inferring trust relationships. Finally, we review applications that rely on trust and address how they utilize trust to improve functionality and interface.
Trust on the World Wide Web
The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. Trust on the World Wide Web: A Survey is a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: trust in content, like webpages; datal trust in services, like peer-to-peer systems; and trust in people, originating in web-based social networks. Trust on the World Wide Web: A Survey also reviews applications that rely on trust and address how they utilize trust to improve functionality and interface. Trust on the World Wide Web: A Survey is an ideal reference for anyone with an interest in trust within the context of the Web. It examines how the Web breeds interaction between a variety of entities - people, services, and content. It asserts that trust is a critical component for these interactions, and as the science of the web progresses, so too must the understanding of trust in a Web environment.
