Foundations and Trends® in Marketing > Vol 16 > Issue 3

Language Research in Marketing

By Ann Kronrod, University of Massachusetts, Lowell, USA, ann_kronrod@uml.edu

 
Suggested Citation
Ann Kronrod (2022), "Language Research in Marketing", Foundations and Trends® in Marketing: Vol. 16: No. 3, pp 308-421. http://dx.doi.org/10.1561/1700000069

Publication Date: 11 Apr 2022
© 2022 A. Kronrod
 
Subjects
Consumer Behavior,  Channel Management,  Branding and Brand Equity,  Marketing Research,  Marketing Information Systems,  Services Marketing,  Individual Decision Making,  Psychology
 

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In this article:
Introduction
I. Linguistics and Language Research
1. The Components of Language
2. Prominent Theories in Linguistics
II. Language in Marketing: Research and Practice
3. Phonetics
4. Semantics
5. Grammar/Syntax
6. Discourse
7. Pragmatics
8. Sociolinguistics
III. Developing Research of Language in Marketing
9. Methods in Linguistic Inquiry
10. A Proposed Process of Designing Language Research in Marketing
IV. Summary and a Look Into the Future
11. Summary
12. Where Do We Go from Here? Evolving Directions of Language Research in Marketing
Acknowledgements
References

Abstract

This monograph aims to introduce researchers to the fascinating world of linguistics and to show how to conduct meaningful language research in marketing, exploring the way language influences behavior and how language can express thoughts, emotions, and mental states in marketing contexts. Ann Kronrod, who holds a Ph.D. in linguistics and conducts linguistic research in marketing, familiarizes the reader with fundamental concepts and prominent theories in linguistics, reviews the currently available research in marketing that examines language questions, lays out a guide to conducting compelling language research in marketing, and offers exciting future directions for developing new perspectives on language within marketing research. This monograph can be used as a basic guide for beginning researchers who are interested to conduct language research in marketing, or as a summary for more seasoned researchers who already acquired linguistics education and would like to get up to date on recent streams in the research of language in marketing.

DOI:10.1561/1700000069

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ISBN: 978-1-68083-966-1
132 pp. $90.00
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ISBN: 978-1-68083-967-8
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Table of contents:
Introduction
I. Linguistics and Language Research
1. The Components of Language
2. Prominent Theories in Linguistics
II. Language in Marketing: Research and Practice
3. Phonetics
4. Semantics
5. Grammar/Syntax
6. Discourse
7. Pragmatics
8. Sociolinguistics
III. Developing Research of Language in Marketing
9. Methods in Linguistic Inquiry
10. A Proposed Process of Designing Language Research in Marketing
IV. Summary and a Look Into the Future
11. Summary
12. Where Do We Go from Here? Evolving Directions of Language Research in Marketing
Acknowledgements
References

Language Research in Marketing

Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behavior and how language can express thoughts, emotions, and mental states in marketing contexts. The author familiarizes the reader with fundamental concepts and prominent theories in linguistics, reviews the currently available research in marketing that examines language questions, lays out a guide to conducting compelling language research in marketing, and offers exciting future directions for developing new perspectives on language within marketing research. This monograph can be used as a basic guide for beginning researchers who are interested to conduct language research in marketing, or as a summary for more seasoned researchers who already acquired linguistics education and would like to get up to date on recent streams in the research of language in marketing.

 
MKT-069