Journal of Marketing Behavior

 

Associate Editors

Marnik Dekimpe, Tilburg University
John Deighton, Harvard Business School
Ravi Dhar, Yale Unisversity
Tulin Erdem, New York University
Joel Huber, Duke University
Werner Reinartz, University of Cologne
Miklos Sarvary, Columbia University
Baba Shiv, Stanford University
 
Print ISSN: 2326-568X
Online ISSN: 2326-5698
 
Publisher
Zac Rolnik

JMB

Indexed in: ABDC, Cabell's International, EconLit/JEL, Electronic Journals Library, Google Scholar, RePEc/IDEAS, Ulrich's

The journal has been published under the auspices of the European Marketing Academy (EMAC) and they have decided to separate themselves from the journal. We plan to continue the journal, but we are in the search for a new Editor-in-Chief and have suspended all new submissions until that time that we have a new Editor-in-Chief in place. You can join our alert list so you know when we start to editorial submission process again.

Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Managerial Decision Making in Marketing: Introduction to the Special Issue

 
Berend Wierenga
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Kind and Wicked Experience in Marketing Management

 
Robin M. Hogarth | Emre Soyer
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

The Marketing Manager as an Intuitive Statistician

 
Bart de Langhe
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity

 
Niek Althuizen | Berend Wierenga | Bo Chen
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Marketers' Intuitions about the Sales Effectiveness of Advertisements

 
Nicole Hartnett | Rachel Kennedy | Byron Sharp | Luke Greenacre
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach

 
Koen Pauwels | Amit Joshi
Volume 1, Issue 3-4

> 50 Shades

 
Joseph W. Alba | Yanmei Zheng